DOUBLE EXPOSURE
EXPEDIA

DOUBLE EXPOSURE
EXPEDIA

DOUBLE
EXPOSURE
EXPEDIA

role
CONCEPT / ASSOCIATE CREATIVE DIRECTOR

role
CONCEPT / ACD

role
CONCEPT / ASSOCIATE CREATIVE DIRECTOR

role
CONCEPT / ASSOCIATE CREATIVE DIRECTOR

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

client
EXPEDIA

client
EXPEDIA

client
EXPEDIA

agency
VML SÃO PAULO

agency
VML SÃO PAULO

agency
VML SÃO PAULO

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations
to choose from, most locals stick to visiting just one or two of their favourite destinations.
To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

Obelisk
Church
Beach
steps-exposure
B
A

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
Selected by Lürzer’s Archive in 2014

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
Selected by Lürzer’s Archive in 2014

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
Selected by Lürzer’s Archive in 2014

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
Selected by Lürzer’s Archive in 2014

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
Selected by Lürzer’s Archive in 2014

credits
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
Image retouching: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day

credits
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
Image retouching: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day

credits
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
Image retouching: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day

credits
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
Image retouching: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day

credits
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
Image retouching: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day

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