DOUBLE EXPOSURE

DOUBLE EXPOSURE

DOUBLE
EXPOSURE

role
CONCEPT / ACD - SENIOR ART DIRECTOR

role
CONCEPT / ACD - SENIOR ART DIRECTOR

role
CONCEPT / ACD - SENIOR ART DIRECTOR

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

project
DOUBLE EXPOSURE

client
EXPEDIA

client
EXPEDIA

client
EXPEDIA

agency
VML SÃO PAULO

agency
VML SÃO PAULO

agency
VML SÃO PAULO

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations
to choose from, most locals stick to visiting just one or two of their favourite destinations.
To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

Obelisk
Church
Beach
steps-exposure
B
A

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
2 Publications on Lürzer’s Archive in 2014

credits
Creative Directors: Alexandre Amaral, Marcel Ares, Silmo Bonomi
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
CGI: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day