GUITAR MAN

GUITAR
MAN

role
CONCEPT / ART DIRECTOR

role
CONCEPT / ART DIRECTOR

role
CONCEPT / ART DIRECTOR

project
GUITAR MAN

project
GUITAR MAN

project
GUITAR MAN

client
MTV

client
MTV

client
MTV

agency
LODUCCA

agency
LODUCCA

agency
LODUCCA

Instead of playing Fender, Ibanez and Gibson, why not Sebastian, Miguel and Ramirez?

Instead of creating a traditional campaign to promote MTV’s new positioning of ‘The music never stops’ we invited 5 fans to become our film protagonists. They recreated their favourite riffs and choruses using nothing but their own mouths, arms and each other. The result was the humorously disruptive ‘Guitar man’ series, that captured the raw passion of music fans everywhere.

Instead of playing Fender, Ibanez and Gibson, why not Sebastian, Miguel and Ramirez?

Instead of creating a traditional campaign to promote MTV’s new positioning of ‘The music never stops’ we invited 5 fans to become our film protagonists. They recreated their favourite riffs and choruses using nothing but their own mouths, arms and each other. The result was the humorously disruptive ‘Guitar man’ series, that captured the raw passion of music fans everywhere.

Instead of playing Fender, Ibanez and Gibson, why not Sebastian, Miguel and Ramirez?

Instead of creating a traditional campaign to promote MTV’s new positioning of ‘The music never stops’ we invited 5 fans to become our film protagonists. They recreated their favourite riffs and choruses using nothing but their own mouths, arms and each other. The result was the humorously disruptive ‘Guitar man’ series, that captured the raw passion of music fans everywhere.

Instead of playing Fender, Ibanez and Gibson, why not Sebastian, Miguel and Ramirez?

Instead of creating a traditional campaign to promote MTV’s new positioning of ‘The music never stops’ we invited 5 fans to become our film protagonists. They recreated their favourite riffs and choruses using nothing but their own mouths, arms and each other. The result was the humorously disruptive ‘Guitar man’ series, that captured the raw passion of music fans everywhere.

Instead of playing Fender, Ibanez and Gibson, why not Sebastian, Miguel and Ramirez?

Instead of creating a traditional campaign to promote MTV’s new positioning of ‘The music never stops’ we invited 5 fans to become our film protagonists. They recreated their favourite riffs and choruses using nothing but their own mouths, arms and each other. The result was the humorously disruptive ‘Guitar man’ series, that captured the raw passion of music fans everywhere.

dog

awards
Cannes Lions 2012 - Bronze - Film
Cannes Lions 2012 - Bronze - Film Craft
Cannes Lions 2012 - 5 Shortlists
D&AD 2013 - In book - Film
D&AD 2013 - In book - Film Craft
ADC 2013 - Merit - Film
ADC 2013 - Bronze - Broadcast Craft
FIAP 2013 - Silver - Film
FIAP 2013 - Bronzer - Film
FIAP 2013 - 2 Shortlists
Colunistas 2013 - Silver - Film
Colunistas 2013 - Silver - Song
Colunistas 2013 - Bronze - Script
Wave Festival 2013 - Silver - Film
CCSP 2013 - In Book - Film
CCSP 2013 - In Book - Film Craft

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fabio Saboya
Creative Team: Alexandre Amaral, Marcelo Rosa, Patrick Matzenbacher, Gregory Kickow
Account Team: Sabrina Spinelli, Silvia Durazzo
Production Team: Ana Luisa André, Karina Vadasz, Sid Fernandes

Production Company: Paranoid BR
Production: Egisto Betti
Film Director: Dulcídio Caldeira
Photography Director: Ted Abel
Post Production: Sindicato Vfx
Sound Production: A9 Áudio

 

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fabio Saboya
Creative Team: Alexandre Amaral, Marcelo Rosa, Patrick Matzenbacher, Gregory Kickow
Account Team: Sabrina Spinelli, Silvia Durazzo
Production Team: Ana Luisa André, Karina Vadasz, Sid Fernandes

Production Company: Paranoid BR
Production: Egisto Betti
Film Director: Dulcídio Caldeira
Photography Director: Ted Abel
Post Production: Sindicato Vfx
Sound Production: A9 Áudio

 

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fabio Saboya
Creative Team: Alexandre Amaral, Marcelo Rosa, Patrick Matzenbacher, Gregory Kickow
Account Team: Sabrina Spinelli, Silvia Durazzo
Production Team: Ana Luisa André, Karina Vadasz, Sid Fernandes

Production Company: Paranoid BR
Production: Egisto Betti
Film Director: Dulcídio Caldeira
Photography Director: Ted Abel
Post Production: Sindicato Vfx
Sound Production: A9 Áudio