MUSIC FOR LIFE

MUSIC FOR LIFE

MUSIC
FOR LIFE

role
CONCEPT / ART DIRECTOR

role
CONCEPT / ART DIRECTOR

role
CONCEPT / ART DIRECTOR

project
MUSIC FOR LIFE

project
MUSIC FOR LIFE

project
MUSIC FOR LIFE

client
MTV

client
MTV

client
MTV

agency
LODUCCA

agency
LODUCCA

agency
LODUCCA

MTV will rock you.

To promote Brazil MTV’s new Rock ‘n Roll marathons we created a print campaign based
on the insight: Good music lasts forever. To demonstrate this timeless insight, we showed passionate Rock ‘n Roll fans getting their faces tattooed in the sure knowledge that their favourite music will never go out of fashion.

MTV will rock you.

To promote Brazil MTV’s new Rock ‘n Roll marathons we created a print campaign based on the insight: Good music lasts forever. To demonstrate this timeless insight, we showed passionate Rock ‘n Roll fans getting their faces tattooed in the sure knowledge that their favourite music will never go out of fashion.

MTV will rock you.

To promote Brazil MTV’s new Rock ‘n Roll marathons we created a print campaign based on the insight: Good music lasts forever. To demonstrate this timeless insight, we showed passionate Rock ‘n Roll fans getting their faces tattooed in the sure knowledge that their favourite music will never go out of fashion.

MTV will rock you.

To promote Brazil MTV’s new Rock ‘n Roll marathons we created a print campaign based on the insight: Good music lasts forever. To demonstrate this timeless insight, we showed passionate Rock ‘n Roll fans getting their faces tattooed in the sure knowledge that their favourite music will never go out of fashion.

MTV will rock you.

To promote Brazil MTV’s new Rock ‘n Roll marathons we created a print campaign based on the insight: Good music lasts forever. To demonstrate this timeless insight, we showed passionate Rock ‘n Roll fans getting their faces tattooed in the sure knowledge that their favourite music will never go out of fashion.

tatoo-1
tatoo-2
tatoo-1
tatoo-2

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: Cássio Moron
Art Director: Alexandre Amaral
Copywriter: Alex Adati
Photographer: Gabriel Bianchini

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: Cássio Moron
Art Director: Alexandre Amaral
Copywriter: Alex Adati
Photographer: Gabriel Bianchini

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: Cássio Moron
Art Director: Alexandre Amaral
Copywriter: Alex Adati
Photographer: Gabriel Bianchini

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: Cássio Moron
Art Director: Alexandre Amaral
Copywriter: Alex Adati
Photographer: Gabriel Bianchini

credits
Chief Creative Officer: Guga Ketzer
Creative Directors: Cássio Moron
Art Director: Alexandre Amaral
Copywriter: Alex Adati
Photographer: Gabriel Bianchini

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