Alexandre Amaral | Berlin Brawl

role
CONCEPT / SENIOR ART DIRECTOR

project
BERLIN BRAWL 2

client
BMW

agency
JUNG VON MATT / NEXT ALSTER

The arcade era is back.

The Berlin Brawl is a one-day tournament event between professional eSports players competing in retro video games. The second edition of the Berlin Brawl brought together again the United in Rivalry teams and their fans. BMW, the main sponsor of the show, launched a poster campaign to promote this arcade classic tournament which throws Berlin streets back into the 80s.

The arcade era is back.

The Berlin Brawl is a one-day tournament event between professional eSports players competing in retro video games. The second edition of the Berlin Brawl brought together again the United in Rivalry teams and their fans. BMW, the main sponsor of the show, launched a poster campaign to promote this arcade classic tournament which throws Berlin streets back into the 80s.

The arcade era is back.

The Berlin Brawl is a one-day tournament event between professional eSports players competing in retro video games. The second edition of the Berlin Brawl brought together again the United in Rivalry teams and their fans. BMW, the main sponsor of the show, launched a poster campaign to promote this arcade classic tournament which throws Berlin streets back into the 80s.

The arcade era is back.

The Berlin Brawl is a one-day tournament event between professional eSports players competing in retro video games. The second edition of the Berlin Brawl brought together again the United in Rivalry teams and their fans. BMW, the main sponsor of the show, launched a poster campaign to promote this arcade classic tournament which throws Berlin streets back into the 80s.

The arcade era is back.

The Berlin Brawl is a one-day tournament event between professional eSports players competing in retro video games. The second edition of the Berlin Brawl brought together again the United in Rivalry teams and their fans. BMW, the main sponsor of the show, launched a poster campaign to promote this arcade classic tournament which throws Berlin streets back into the 80s.

'Only your kebab place has nicer combos.'
Strapline: Watch eSports pros in an arcade classic tournament.

'Heavy Inception: your favorite players play your parents' favorite games.'

'Only your kebab place has nicer combos.'
Strapline: Watch eSports pros in an arcade classic tournament.

'Street Fighting skills like in Berlin Kreuzberg.'

'Only your kebab place has nicer combos.'
Strapline: Watch eSports pros in an arcade classic tournament.

awards
Selected by Lürzer's Archive in 2021
Creative Directors: David Leinweber, Lars Grübler
Senior Art Director: Alexandre Amaral
Copywriter: Lars Grübler, Jonas Bongard
Illustrator: Vladimir Kushnir
Retouching: Alexandre Amaral

credits
Managing Partners: Andreas Ernst, Max Lederer,
David Leinweber, Jens Pfau, Peter Ströh, Thim Wagner
Executive Creative Director: David Leinweber
Creative Directors: David Leinweber, Lars Grübler
Senior Art Director: Alexandre Amaral
Copywriter: Lars Grübler, Jonas Bongard
Art Buyer: Isabel Herrmann
Illustrator: Vladimir Kushnir
Retouching: Alexandre Amaral

next case

next case

next case

next case

next case