BUBBLEVERSE

BUBBLEVERSE

BUBBLEVERSE

BUBBLEVERSE

BUBBLE
VERSE

role
DESIGN LEAD

role
DESIGN LEAD

role
DESIGN LEAD

project
BUBBLEVERSE

project
BUBBLEVERSE

project
BUBBLEVERSE

project
BUBBLEVERSE

project
BUBBLEVERSE

client
JUNG VON MATT

client
JUNG VON MATT

client
JUNG VON MATT

agency
JUNG VON MATT

agency
JUNG VON MATT

agency
JUNG VON MATT

A deep dive into people’s everyday digital worlds.

The Bubbleverse is an innovative, AI-based data tool that doesn’t just present Germany’s filter bubbles as dry data but allows them to be directly experienced. It’s a fun way for marketers to learn what media people consume, what topics they engage with, and what the dominant tone is in their filter bubbles. And it allows them to see in real-time what’s appearing on people’s screens right now, what they’re interested in, and what moves them. The Bubbleverse offers completely new, emotional insights into target groups’ experiences that until now were mainly described using figures and statistics.

A deep dive into people’s everyday digital worlds.

The Bubbleverse is an innovative, AI-based data tool that doesn’t just present Germany’s filter bubbles as dry data but allows them to be directly experienced. It’s a fun way for marketers to learn what media people consume, what topics they engage with, and what the dominant tone is in their filter bubbles. And it allows them to see in real-time what’s appearing on people’s screens right now, what they’re interested in, and what moves them. The Bubbleverse offers completely new, emotional insights into target groups’ experiences that until now were mainly described using figures and statistics.

A deep dive into people’s everyday digital worlds.

The Bubbleverse is an innovative, AI-based data tool that doesn’t just present Germany’s filter bubbles as dry data but allows them to be directly experienced. It’s a fun way for marketers to learn what media people consume, what topics they engage with, and what the dominant tone is in their filter bubbles. And it allows them to see in real-time what’s appearing on people’s screens right now, what they’re interested in, and what moves them. The Bubbleverse offers completely new, emotional insights into target groups’ experiences that until now were mainly described using figures and statistics.

A deep dive into people’s everyday digital worlds.

The Bubbleverse is an innovative, AI-based data tool that doesn’t just present Germany’s filter bubbles as dry data but allows them to be directly experienced. It’s a fun way for marketers to learn what media people consume, what topics they engage with, and what the dominant tone is in their filter bubbles. And it allows them to see in real-time what’s appearing on people’s screens right now, what they’re interested in, and what moves them. The Bubbleverse offers completely new, emotional insights into target groups’ experiences that until now were mainly described using figures and statistics.

A deep dive into people’s everyday digital worlds.

The Bubbleverse is an innovative, AI-based data tool that doesn’t just present Germany’s filter bubbles as dry data but allows them to be directly experienced. It’s a fun way for marketers to learn what media people consume, what topics they engage with, and what the dominant tone is in their filter bubbles. And it allows them to see in real-time what’s appearing on people’s screens right now, what they’re interested in, and what moves them. The Bubbleverse offers completely new, emotional insights into target groups’ experiences that until now were mainly described using figures and statistics.

The data

The data

The data

The data

The

data

Based on the largest ever survey of Germans’ media consumption, conducted by Erason, target groups are defined in terms of over 70,000 likes and dislikes. The AI “Ailon” then models target groups with an unprecedented breadth of attributes and translates them into precise targeting strategies spanning all media channels. The Bubbleversum not only maps Germany’s media consumption but also, for the first time, identifies topic-specific filter bubbles.

Based on the largest ever survey of Germans’ media consumption, conducted by Erason, target groups are defined in terms of over 70,000 likes and dislikes. The AI “Ailon” then models target groups with an unprecedented breadth of attributes and translates them into precise targeting strategies spanning all media channels. The Bubbleversum not only maps Germany’s media consumption but also, for the first time, identifies topic-specific filter bubbles.

Based on the largest ever survey of Germans’ media consumption, conducted by Erason, target groups are defined in terms of over 70,000 likes and dislikes. The AI “Ailon” then models target groups with an unprecedented breadth of attributes and translates them into precise targeting strategies spanning all media channels. The Bubbleversum not only maps Germany’s media consumption but also, for the first time, identifies topic-specific filter bubbles.

Based on the largest ever survey of Germans’ media consumption, conducted by Erason, target groups are defined in terms of over 70,000 likes and dislikes. The AI “Ailon” then models target groups with an unprecedented breadth of attributes and translates them into precise targeting strategies spanning all media channels. The Bubbleversum not only maps Germany’s media consumption but also, for the first time, identifies topic-specific filter bubbles.

Based on the largest ever survey of Germans’ media consumption, conducted by Erason, target groups are defined in terms of over 70,000 likes and dislikes. The AI “Ailon” then models target groups with an unprecedented breadth of attributes and translates them into precise targeting strategies spanning all media channels. The Bubbleversum not only maps Germany’s media consumption but also, for the first time, identifies topic-specific filter bubbles.

Screen
Data
Bubbleverse_©Bartosz-Ludwinski-für-DIE-ZEIT_2

© Bartosz Ludwinski for Die Zeit

© Bartosz Ludwinski for Die Zeit

© Bartosz Ludwinski for Die Zeit

© Bartosz Ludwinski for Die Zeit

The

content

The 

content

The

content

The

content

The

content

The data analytics specialists at Jung von Matt FLOW monitor the most important sources for the filter bubbles. Each day, posts and articles from Instagram, Twitter, YouTube, and Facebook are fed into the Bubbleversum. So as to display the most realistic possible feeds, an algorithm filters and sorts the content in the Bubbleversum in a similar manner to the relevant platforms. In addition, engagement metrics are shown for the directly linked content and a meta-view visualizes the most-viewed topics across different platforms.

The data analytics specialists at Jung von Matt FLOW monitor the most important sources for the filter bubbles. Each day, posts and articles from Instagram, Twitter, YouTube, and Facebook are fed into the Bubbleversum. So as to display the most realistic possible feeds, an algorithm filters and sorts the content in the Bubbleversum in a similar manner to the relevant platforms. In addition, engagement metrics are shown for the directly linked content and a meta-view visualizes the most-viewed topics across different platforms.

The data analytics specialists at Jung von Matt FLOW monitor the most important sources for the filter bubbles. Each day, posts and articles from Instagram, Twitter, YouTube, and Facebook are fed into the Bubbleversum. So as to display the most realistic possible feeds, an algorithm filters and sorts the content in the Bubbleversum in a similar manner to the relevant platforms. In addition, engagement metrics are shown for the directly linked content and a meta-view visualizes the most-viewed topics across different platforms.

The data analytics specialists at Jung von Matt FLOW monitor the most important sources for the filter bubbles. Each day, posts and articles from Instagram, Twitter, YouTube, and Facebook are fed into the Bubbleversum. So as to display the most realistic possible feeds, an algorithm filters and sorts the content in the Bubbleversum in a similar manner to the relevant platforms. In addition, engagement metrics are shown for the directly linked content and a meta-view visualizes the most-viewed topics across different platforms.

The data analytics specialists at Jung von Matt FLOW monitor the most important sources for the filter bubbles. Each day, posts and articles from Instagram, Twitter, YouTube, and Facebook are fed into the Bubbleversum. So as to display the most realistic possible feeds, an algorithm filters and sorts the content in the Bubbleversum in a similar manner to the relevant platforms. In addition, engagement metrics are shown for the directly linked content and a meta-view visualizes the most-viewed topics across different platforms.

Bubbleverse_2

83 million bubbles to dive into.

83 million bubbles to dive into.

83 million
bubbles
to dive into.

Bubbleverse_Persona_Inside

The

metadata

The

metadata

The

metadata

The metadata

The

metadata

The topic-specific filter bubbles are enriched using data. To obtain representative metadata was conducted a large-scale survey with over 7,000 respondents. The respondents were asked a total of 83 questions on six topic areas, and their answers were classified into 11 types. These types form the basis for selecting bubbles and make it possible to peer inside them. The data was collected on sociodemographic attributes, media use, interests, attitudes, and views on topical issues that are currently polarizing society.

The topic-specific filter bubbles are enriched using data. To obtain representative metadata was conducted a large-scale survey with over 7,000 respondents. The respondents were asked a total of 83 questions on six topic areas, and their answers were classified into 11 types. These types form the basis for selecting bubbles and make it possible to peer inside them. The data was collected on sociodemographic attributes, media use, interests, attitudes, and views on topical issues that are currently polarizing society.

The topic-specific filter bubbles are enriched using data. To obtain representative metadata was conducted a large-scale survey with over 7,000 respondents. The respondents were asked a total of 83 questions on six topic areas, and their answers were classified into 11 types. These types form the basis for selecting bubbles and make it possible to peer inside them. The data was collected on sociodemographic attributes, media use, interests, attitudes, and views on topical issues that are currently polarizing society.

The topic-specific filter bubbles are enriched using data. To obtain representative metadata was conducted a large-scale survey with over 7,000 respondents. The respondents were asked a total of 83 questions on six topic areas, and their answers were classified into 11 types. These types form the basis for selecting bubbles and make it possible to peer inside them. The data was collected on sociodemographic attributes, media use, interests, attitudes, and views on topical issues that are currently polarizing society.

The topic-specific filter bubbles are enriched using data. To obtain representative metadata was conducted a large-scale survey with over 7,000 respondents. The respondents were asked a total of 83 questions on six topic areas, and their answers were classified into 11 types. These types form the basis for selecting bubbles and make it possible to peer inside them. The data was collected on sociodemographic attributes, media use, interests, attitudes, and views on topical issues that are currently polarizing society.

The Bubble

The

Bubble

The

Bubble

The Bubble


The Bubble

The physical Bubble is a fully transparent, dome-shaped space with a diameter of 3.7 meters. Three high-powered projectors create an immersive, engaging, and interactive experience centered on the visitors. Visitors can intuitively control all content using an interactive smartphone app. The unique sound effects turn the deep dive into Germany’s filter bubbles into an experience unlike anything visitors will ever have seen or heard before.

The physical Bubble is a fully transparent, dome-shaped space with a diameter of 3.7 meters. Three high-powered projectors create an immersive, engaging, and interactive experience centered on the visitors. Visitors can intuitively control all content using an interactive smartphone app. The unique sound effects turn the deep dive into Germany’s filter bubbles into an experience unlike anything visitors will ever have seen or heard before.

The physical Bubble is a fully transparent, dome-shaped space with a diameter of 3.7 meters. Three high-powered projectors create an immersive, engaging, and interactive experience centered on the visitors. Visitors can intuitively control all content using an interactive smartphone app. The unique sound effects turn the deep dive into Germany’s filter bubbles into an experience unlike anything visitors will ever have seen or heard before.

The physical Bubble is a fully transparent, dome-shaped space with a diameter of 3.7 meters. Three high-powered projectors create an immersive, engaging, and interactive experience centered on the visitors. Visitors can intuitively control all content using an interactive smartphone app. The unique sound effects turn the deep dive into Germany’s filter bubbles into an experience unlike anything visitors will ever have seen or heard before.

The physical Bubble is a fully transparent, dome-shaped space with a diameter of 3.7 meters. Three high-powered projectors create an immersive, engaging, and interactive experience centered on the visitors. Visitors can intuitively control all content using an interactive smartphone app. The unique sound effects turn the deep dive into Germany’s filter bubbles into an experience unlike anything visitors will ever have seen or heard before.

Red_Bubble

Inspiration for communication. Understand what media each target group consumes, what topics circulate in their worlds,
what tone and volume dominate on their streams. Insights for strategy, consulting, clients. Filter bubbles are a map of a target group’s world. Metadata makes it possible to analyze topics and influencers and offers a rich source of insights.

Inspiration for communication. Understand what media each target group consumes, what topics circulate in their worlds, what tone and volume dominate on their streams. Insights for strategy, consulting, clients. Filter bubbles are a map of a target group’s world. Metadata makes it possible to analyze topics and influencers and offers a rich source of insights.

Inspiration for communication. Understand what media each target group consumes, what topics circulate in their worlds, what tone and volume dominate on their streams. Insights for strategy, consulting, clients. Filter bubbles are a map of a target group’s world. Metadata makes it possible to analyze topics and influencers and offers a rich source of insights.

Inspiration for communication. Understand what media each target group consumes, what topics circulate in their worlds, what tone and volume dominate on their streams. Insights for strategy, consulting, clients. Filter bubbles are a map of a target group’s world. Metadata makes it possible to analyze topics and influencers and offers a rich source of insights.

Inspiration for communication. Understand what media each target group consumes, what topics circulate in their worlds, what tone and volume dominate on their streams. Insights for strategy, consulting, clients. Filter bubbles are a map of a target group’s world. Metadata makes it possible to analyze topics and influencers and offers a rich source of insights.

Bubbleverse_©Bartosz-Ludwinski-für-DIE-ZEIT_1

© Bartosz Ludwinski for Die Zeit

© Bartosz Ludwinski for Die Zeit

© Bartosz Ludwinski for Die Zeit

© Bartosz Ludwinski for Die Zeit

awards
ADC Germany 2022 - Gold - Exhibition & Installation

awards
ADC Germany 2022 - Gold - Exhibition & Installation

awards
ADC Germany 2022 - Gold - Exhibition & Installation

awards
ADC Germany 2022 - Gold - Exhibition & Installation

awards
ADC Germany 2022 - Gold - Exhibition & Installation

credits
Managing Creative Director: Joachim Kortlepel

Design Lead: Alexandre Amaral
Senior User Experience Designer: Lennart Ottermann
Senior Motion Designer: Tilmann Fabel
Head of TV: Johannes Haverkamp, Jankel Hupertz
Composer/Executive Producer: Nicholas Nowottny
Sound Editor/Composer: Nico Cham
Director JvM Academy: Heike Lorenz
Account Director: Yannik Maser
Executive Assistant: Lena Hahn
Managing Creative Director: Robert Andersen
Head of Strategy: Christian Gast
Senior Strategist: Jessica Buch
Data Strategist: Tom Keller, Leonie Gehrckens
Trainee/Data Strategist: Maximilian Wardeck
Digital Innovation Director: Sebastian Buss
Technical Director: Christoph Brennecke
Data Scientist: Philipp Kiefer
Strategy Director/Digital: Aye Cofalka
Technical Lead: Benjamin Zörb
Director UI/UX: Ferdinand Weinrother
Account Director/Digital: Imke Georg
Developer: Marco Correa
Senior Product Designer: Pascal Schmidt
Managing Director: Thomas Feldhaus
DevOps and Cloud Director: Holger Nauen
Head of IT: Stephan Budach
Head of Corporate Communications: Katja Weber
Corporate Communications Manager: Kim Rosenthal
Senior NB Manager: Franziska Cramer

External Partners
Photographer: Michael Philipp Bader
Head of Partnership Management: Lysann Jacobi
Managing Director: Christopher Dübe
Co-Founder and Head of AI: Timon Spiegelberg
Founder and Head of Consulting: Niklas Mrutzek
Creative Technologist: Uwe Holland
Creative Technologist: Thomas Eichhorn, Paul Scheytt 
Technical Producer: Walter Götzfried
Director Sales and Market Divisions: Jochen Dirks
Managing Director: Axel Fahrenhorst


credits
Managing Creative Director: Joachim Kortlepel
Design Lead: Alexandre Amaral
Senior User Experience Designer: Lennart Ottermann
Senior Motion Designer: Tilmann Fabel
Head of TV: Johannes Haverkamp, Jankel Hupertz
Composer/Executive Producer: Nicholas Nowottny
Sound Editor/Composer: Nico Cham
Director JvM Academy: Heike Lorenz
Account Director: Yannik Maser
Executive Assistant: Lena Hahn
Managing Creative Director: Robert Andersen
Head of Strategy: Christian Gast
Senior Strategist: Jessica Buch
Data Strategist: Tom Keller, Leonie Gehrckens
Trainee/Data Strategist: Maximilian Wardeck
Digital Innovation Director: Sebastian Buss
Technical Director: Christoph Brennecke
Data Scientist: Philipp Kiefer
Strategy Director/Digital: Aye Cofalka
Technical Lead: Benjamin Zörb
Director UI/UX: Ferdinand Weinrother
Account Director/Digital: Imke Georg
Developer: Marco Correa
Senior Product Designer: Pascal Schmidt
Managing Director: Thomas Feldhaus
DevOps and Cloud Director: Holger Nauen
Head of IT: Stephan Budach
Head of Corporate Communications: Katja Weber
Corporate Communications Manager: Kim Rosenthal
Senior NB Manager: Franziska Cramer

External Partners
Photographer: Michael Philipp Bader
Head of Partnership Management: Lysann Jacobi
Managing Director: Christopher Dübe
Co-Founder and Head of AI: Timon Spiegelberg
Founder and Head of Consulting: Niklas Mrutzek
Creative Technologist: Uwe Holland
Creative Technologist: Thomas Eichhorn, Paul Scheytt 
Technical Producer: Walter Götzfried
Director Sales and Market Divisions: Jochen Dirks
Managing Director: Axel Fahrenhorst

credits
Managing Creative Director: Joachim Kortlepel
Design Lead: Alexandre Amaral
Senior User Experience Designer: Lennart Ottermann
Senior Motion Designer: Tilmann Fabel
Head of TV: Johannes Haverkamp, Jankel Hupertz
Composer/Executive Producer: Nicholas Nowottny
Sound Editor/Composer: Nico Cham
Director JvM Academy: Heike Lorenz
Account Director: Yannik Maser
Executive Assistant: Lena Hahn
Managing Creative Director: Robert Andersen
Head of Strategy: Christian Gast
Senior Strategist: Jessica Buch
Data Strategist: Tom Keller, Leonie Gehrckens
Trainee/Data Strategist: Maximilian Wardeck
Digital Innovation Director: Sebastian Buss
Technical Director: Christoph Brennecke
Data Scientist: Philipp Kiefer
Strategy Director/Digital: Aye Cofalka
Technical Lead: Benjamin Zörb
Director UI/UX: Ferdinand Weinrother
Account Director/Digital: Imke Georg
Developer: Marco Correa
Senior Product Designer: Pascal Schmidt
Managing Director: Thomas Feldhaus
DevOps and Cloud Director: Holger Nauen
Head of IT: Stephan Budach
Head of Corporate Communications: Katja Weber
Corporate Communications Manager: Kim Rosenthal
Senior NB Manager: Franziska Cramer

External Partners
Photographer: Michael Philipp Bader
Head of Partnership Management: Lysann Jacobi
Managing Director: Christopher Dübe
Co-Founder and Head of AI: Timon Spiegelberg
Founder and Head of Consulting: Niklas Mrutzek
Creative Technologist: Uwe Holland
Creative Technologist: Thomas Eichhorn, Paul Scheytt 
Technical Producer: Walter Götzfried
Director Sales and Market Divisions: Jochen Dirks
Managing Director: Axel Fahrenhorst

credits
Managing Creative Director: Joachim Kortlepel
Design Lead: Alexandre Amaral
Senior User Experience Designer: Lennart Ottermann
Senior Motion Designer: Tilmann Fabel
Head of TV: Johannes Haverkamp, Jankel Hupertz
Composer/Executive Producer: Nicholas Nowottny
Sound Editor/Composer: Nico Cham
Director JvM Academy: Heike Lorenz
Account Director: Yannik Maser
Executive Assistant: Lena Hahn
Managing Creative Director: Robert Andersen
Head of Strategy: Christian Gast
Senior Strategist: Jessica Buch
Data Strategist: Tom Keller, Leonie Gehrckens
Trainee/Data Strategist: Maximilian Wardeck
Digital Innovation Director: Sebastian Buss
Technical Director: Christoph Brennecke
Data Scientist: Philipp Kiefer
Strategy Director/Digital: Aye Cofalka
Technical Lead: Benjamin Zörb
Director UI/UX: Ferdinand Weinrother
Account Director/Digital: Imke Georg
Developer: Marco Correa
Senior Product Designer: Pascal Schmidt
Managing Director: Thomas Feldhaus
DevOps and Cloud Director: Holger Nauen
Head of IT: Stephan Budach
Head of Corporate Communications: Katja Weber
Corporate Communications Manager: Kim Rosenthal
Senior NB Manager: Franziska Cramer

External Partners
Photographer: Michael Philipp Bader
Head of Partnership Management: Lysann Jacobi
Managing Director: Christopher Dübe
Co-Founder and Head of AI: Timon Spiegelberg
Founder and Head of Consulting: Niklas Mrutzek
Creative Technologist: Uwe Holland
Creative Technologist: Thomas Eichhorn, Paul Scheytt 
Technical Producer: Walter Götzfried
Director Sales and Market Divisions: Jochen Dirks
Managing Director: Axel Fahrenhorst

credits
Managing Creative Director: Joachim Kortlepel
Design Lead: Alexandre Amaral
Senior User Experience Designer: Lennart Ottermann
Senior Motion Designer: Tilmann Fabel
Head of TV: Johannes Haverkamp, Jankel Hupertz
Composer/Executive Producer: Nicholas Nowottny
Sound Editor/Composer: Nico Cham
Director JvM Academy: Heike Lorenz
Account Director: Yannik Maser
Executive Assistant: Lena Hahn
Managing Creative Director: Robert Andersen
Head of Strategy: Christian Gast
Senior Strategist: Jessica Buch
Data Strategist: Tom Keller, Leonie Gehrckens
Trainee/Data Strategist: Maximilian Wardeck
Digital Innovation Director: Sebastian Buss
Technical Director: Christoph Brennecke
Data Scientist: Philipp Kiefer
Strategy Director/Digital: Aye Cofalka
Technical Lead: Benjamin Zörb
Director UI/UX: Ferdinand Weinrother
Account Director/Digital: Imke Georg
Developer: Marco Correa
Senior Product Designer: Pascal Schmidt
Managing Director: Thomas Feldhaus
DevOps and Cloud Director: Holger Nauen
Head of IT: Stephan Budach
Head of Corporate Communications: Katja Weber
Corporate Communications Manager: Kim Rosenthal
Senior NB Manager: Franziska Cramer

External Partners
Photographer: Michael Philipp Bader
Head of Partnership Management: Lysann Jacobi
Managing Director: Christopher Dübe
Co-Founder and Head of AI: Timon Spiegelberg
Founder and Head of Consulting: Niklas Mrutzek
Creative Technologist: Uwe Holland
Creative Technologist: Thomas Eichhorn, Paul Scheytt 
Technical Producer: Walter Götzfried
Director Sales and Market Divisions: Jochen Dirks
Managing Director: Axel Fahrenhorst