THE MERKEL'S HOUSE

THE MERKEL'S HOUSE

THE
MERKEL'S
HOUSE

THE
MERKEL'S
HOUSE

THE
MERKEL'S
HOUSE

role
CONCEPT / SR INTEGRATED ART DIRECTOR

role
CONCEPT / SR INTEGRATED ART DIRECTOR

role
CONCEPT / SR INTEGRATED ART DIRECTOR

project
THE #FEDIDWGUGL HOUSE

project
THE #FEDIDWGUGL HOUSE

project
THE #FEDIDWGUGL HOUSE

project
THE #FEDIDWGUGL HOUSE

project
THE #FEDIDWGUGL HOUSE

client
GERMAN CHRISTIAN UNION PARTY, CDU

client
GERMAN CHRISTIAN UNION PARTY, CDU

client
GERMAN CHRISTIAN UNION PARTY, CDU

agency
JUNG VON MATT

agency
JUNG VON MATT

agency
JUNG VON MATT

A country in which everyone can live happily.

Understanding exactly what a party is promising during an election campaign can be difficult for the average citizen. So for the 2017 German election, the CDU, Germany’s governing party, asked itself: How can we make our campaign more tangible to the public? So we built The World’s First Walk-in Election Campaign: The Merkel's House 'The #FEDIDWGUGL House'.

Based in Berlin and open to the public, 7 days a week - until election day on September 24th 2017 – the house predicted the future of a CDU governed Germany. Visitors could experience how the CDU envisions a country in which everyone can live happily. The project was launched alongside an exhibition app, website and social media campaign. And the house also played host to numerous events, including neighborhood parties and tweetups with German Chancellor Angela Merkel among other top politicians.

A country in which everyone can live happily.

Understanding exactly what a party is promising during an election campaign can be difficult for the average citizen. So for the 2017 German election, the CDU, Germany’s governing party, asked itself: How can we make our campaign more tangible to the public? So we built The World’s First Walk-in Election Campaign: The Merkel's House 'The #FEDIDWGUGL House'.

Based in Berlin and open to the public, 7 days a week - until election day on September 24th 2017 – the house predicted the future of a CDU governed Germany. Visitors could experience how the CDU envisions a country in which everyone can live happily. The project was launched alongside an exhibition app, website and social media campaign. And the house also played host to numerous events, including neighborhood parties and tweetups with German Chancellor Angela Merkel among other top politicians.

A country in which everyone can live happily.

Understanding exactly what a party is promising during an election campaign can be difficult for the average citizen. So for the 2017 German election, the CDU, Germany’s governing party, asked itself: How can we make our campaign more tangible to the public? So we built The World’s First Walk-in Election Campaign: The Merkel's House 'The #FEDIDWGUGL House'.

Based in Berlin and open to the public, 7 days a week - until election day on September 24th 2017 – the house predicted the future of a CDU governed Germany. Visitors could experience how the CDU envisions a country in which everyone can live happily. The project was launched alongside an exhibition app, website and social media campaign. And the house also played host to numerous events, including neighborhood parties and tweetups with German Chancellor Angela Merkel among other top politicians.

A country in which everyone can live happily.

Understanding exactly what a party is promising during an election campaign can be difficult for the average citizen. So for the 2017 German election, the CDU, Germany’s governing party, asked itself: How can we make our campaign more tangible to the public? So we built The World’s First Walk-in Election Campaign: The Merkel's House 'The #FEDIDWGUGL House'.

Based in Berlin and open to the public, 7 days a week - until election day on September 24th 2017 – the house predicted the future of a CDU governed Germany. Visitors could experience how the CDU envisions a country in which everyone can live happily. The project was launched alongside an exhibition app, website and social media campaign. And the house also played host to numerous events, including neighborhood parties and tweetups with German Chancellor Angela Merkel among other top politicians.

A country in which everyone can live happily.

Understanding exactly what a party is promising during an election campaign can be difficult for the average citizen. So for the 2017 German election, the CDU, Germany’s governing party, asked itself: How can we make our campaign more tangible to the public? So we built The World’s First Walk-in Election Campaign: The Merkel's House 'The #FEDIDWGUGL House'.

Based in Berlin and open to the public, 7 days a week - until election day on September 24th 2017 – the house predicted the future of a CDU governed Germany. Visitors could experience how the CDU envisions a country in which everyone can live happily. The project was launched alongside an exhibition app, website and social media campaign. And the house also played host to numerous events, including neighborhood parties and tweetups with German Chancellor Angela Merkel among other top politicians.

The

#fedidwgugl

house

The

#fedidwgugl

house

The

#fedidwgugl

house

The

#fedidwgugl

house

The

#fedidwgugl

house

The #fedidwgugl house is located in the former department store "Kaufhaus Jandorf" in the heart of Berlin.

The #fedidwgugl house is located in the former department store "Kaufhaus Jandorf" in the heart of Berlin.

The #fedidwgugl house is located in the former department store "Kaufhaus Jandorf" in the heart of Berlin.

The #fedidwgugl house is located in the former department store "Kaufhaus Jandorf" in the heart of Berlin.

The #fedidwgugl house is located in the former department store "Kaufhaus Jandorf" in the heart of Berlin.

House_evening

Photo: Tobias Koch

Photo: Tobias Koch

Photo: Tobias Koch

Photo: Tobias Koch

Photo: Tobias Koch

daylight

room

Writing

the future

room

Writing

the future

room

Writing

the future

room

Writing

the future

room

Writing

the future

Thanks to the work of the CDU, Germany’s future is bright, but the party didn’t want to rest on its laurels. In this room, we asked people to share their ideas for Germany’s future. Ideas were written down by a robotic arm called @emmaunddave and pinned onto a wall. Ideas could also be submitted via Twitter.

Thanks to the work of the CDU, Germany’s future is bright, but the party didn’t want to rest on its laurels. In this room, we asked people to share their ideas for Germany’s future. Ideas were written down by a robotic arm called @emmaunddave and pinned onto a wall. Ideas could also be submitted via Twitter.

Thanks to the work of the CDU, Germany’s future is bright, but the party didn’t want to rest on its laurels. In this room, we asked people to share their ideas for Germany’s future. Ideas were written down by a robotic arm called @emmaunddave and pinned onto a wall. Ideas could also be submitted via Twitter.

Thanks to the work of the CDU, Germany’s future is bright, but the party didn’t want to rest on its laurels. In this room, we asked people to share their ideas for Germany’s future. Ideas were written down by a robotic arm called @emmaunddave and pinned onto a wall. Ideas could also be submitted via Twitter.

Thanks to the work of the CDU, Germany’s future is bright, but the party didn’t want to rest on its laurels. In this room, we asked people to share their ideas for Germany’s future. Ideas were written down by a robotic arm called @emmaunddave and pinned onto a wall. Ideas could also be submitted via Twitter.

screenshot_1
HausDerZukunft2100_MAIN
Merkels_crew

Photo: Tobias Koch

Photo: Tobias Koch

Photo: Tobias Koch

Photo: Tobias Koch

Photo: Tobias Koch

Ebene-02

room

Family

pack

room

Family pack

room

Family pack

room

Family pack

room

Family pack

The family is the foundation of German society and the future of its economy. In the "Family Pack" (a room built entirely from cardboard boxes) Germans could experience what it would feel like to move into a family home of the future. At various stations, it was possible to discover important topics of parental life such as how to build capital, how to organise parental leave, information on child benefits and how to go about applying for flexible working hours.

The family is the foundation of German society and the future of its economy. In the "Family Pack" (a room built entirely from cardboard boxes) Germans could experience what it would feel like to move into a family home of the future. At various stations, it was possible to discover important topics of parental life such as how to build capital, how to organise parental leave, information on child benefits and how to go about applying for flexible working hours.

The family is the foundation of German society and the future of its economy. In the "Family Pack" (a room built entirely from cardboard boxes) Germans could experience what it would feel like to move into a family home of the future. At various stations, it was possible to discover important topics of parental life such as how to build capital, how to organise parental leave, information on child benefits and how to go about applying for flexible working hours.

The family is the foundation of German society and the future of its economy. In the "Family Pack" (a room built entirely from cardboard boxes) Germans could experience what it would feel like to move into a family home of the future. At various stations, it was possible to discover important topics of parental life such as how to build capital, how to organise parental leave, information on child benefits and how to go about applying for flexible working hours.

The family is the foundation of German society and the future of its economy. In the "Family Pack" (a room built entirely from cardboard boxes) Germans could experience what it would feel like to move into a family home of the future. At various stations, it was possible to discover important topics of parental life such as how to build capital, how to organise parental leave, information on child benefits and how to go about applying for flexible working hours.

HausDerZukunft1528_MAIN
HausDerZukunft2196_Main

room

The Pulse of

the German

Economy

room

The

Pulse of

the

German

Economy

room

The

Pulse of

the

German

Economy

room

The Pulse of

the German

Economy

room

The Pulse of

the German

Economy

Germany’s economy is the heartbeat of Germany’s future. In this room we showcased the power of Germany’s economy and how it influences and improves quality of life, work and the future of the country. The huge heart, weighing 750kg, was connected to network of LED lights, which highlighted facts about the country’s development, with every heartbeat.

Germany’s economy is the heartbeat of Germany’s future. In this room we showcased the power of Germany’s economy and how it influences and improves quality of life, work and the future of the country. The huge heart, weighing 750kg, was connected to network of LED lights, which highlighted facts about the country’s development, with every heartbeat.

Germany’s economy is the heartbeat of Germany’s future. In this room we showcased the power of Germany’s economy and how it influences and improves quality of life, work and the future of the country. The huge heart, weighing 750kg, was connected to network of LED lights, which highlighted facts about the country’s development, with every heartbeat.

Germany’s economy is the heartbeat of Germany’s future. In this room we showcased the power of Germany’s economy and how it influences and improves quality of life, work and the future of the country. The huge heart, weighing 750kg, was connected to network of LED lights, which highlighted facts about the country’s development, with every heartbeat.

Germany’s economy is the heartbeat of Germany’s future. In this room we showcased the power of Germany’s economy and how it influences and improves quality of life, work and the future of the country. The huge heart, weighing 750kg, was connected to network of LED lights, which highlighted facts about the country’s development, with every heartbeat.

HausDerZukunft1869_Main
Merkel_on_Stage

Photo: dpa

Photo: dpa

Photo: dpa

Photo: dpa

Photo: dpa

"The Heart of the German Economy".
A 7m x 3m tall heart is literally the heart of the house. It's accompanied by 10m x 3m LED display walls showing the power of Germany’s economy.

"The Heart of the German Economy".
A 7m x 3m tall heart is literally the heart of the house.
It's accompanied by 10m x 3m LED display walls showing the power of Germany’s economy.

"The Heart of the German Economy".
A 7m x 3m tall heart is literally the heart of the house.
It's accompanied by 10m x 3m LED display walls showing the power of Germany’s economy.

"The Heart of the German Economy".
A 7m x 3m tall heart is literally the heart of the house.
It's accompanied by 10m x 3m LED display walls showing the power of Germany’s economy.

"The Heart of the German Economy".
A 7m x 3m tall heart is literally the heart of the house.
It's accompanied by 10m x 3m LED display walls showing the power of Germany’s economy.

HausDerZukunft1686_MAIN
20934066_10155269029030073_896455889538790320_o

Photo: Reuters

Photo: Reuters

Photo: Reuters

Photo: Reuters

Photo: Reuters

screen2b
screen1b

room

Cyber Hero

room

Cyber Hero

room

Cyber Hero

room

Cyber Hero

room

Cyber Hero

Wherever there is life, it has the right to be peaceful and free – even on the internet. This requires a safety strategy and strict state security rules. In the room "Cyber Hero" we brought the security strategy of the CDU to life. By turning visitors into cyber protectors of Germany. Visitors could choose from four different games, each of which challenged them to keep Germany safe from hackers, cyber terrorists, cyber bullies and product pirates.

Wherever there is life, it has the right to be peaceful and free – even on the internet. This requires a safety strategy and strict state security rules. In the room "Cyber Hero" we brought the security strategy of the CDU to life. By turning visitors into cyber protectors of Germany. Visitors could choose from four different games, each of which challenged them to keep Germany safe from hackers, cyber terrorists, cyber bullies and product pirates.

Wherever there is life, it has the right to be peaceful and free – even on the internet. This requires a safety strategy and strict state security rules. In the room "Cyber Hero" we brought the security strategy of the CDU to life. By turning visitors into cyber protectors of Germany. Visitors could choose from four different games, each of which challenged them to keep Germany safe from hackers, cyber terrorists, cyber bullies and product pirates.

Wherever there is life, it has the right to be peaceful and free – even on the internet. This requires a safety strategy and strict state security rules. In the room "Cyber Hero" we brought the security strategy of the CDU to life. By turning visitors into cyber protectors of Germany. Visitors could choose from four different games, each of which challenged them to keep Germany safe from hackers, cyber terrorists, cyber bullies and product pirates.

Wherever there is life, it has the right to be peaceful and free – even on the internet. This requires a safety strategy and strict state security rules. In the room "Cyber Hero" we brought the security strategy of the CDU to life. By turning visitors into cyber protectors of Germany. Visitors could choose from four different games, each of which challenged them to keep Germany safe from hackers, cyber terrorists, cyber bullies and product pirates.

HausDerZukunft0694
HausDerZukunft0624
game1b
HausDerZukunft1120
HausDerZukunft0395

room

Youropa

room

Youropa

room

Youropa

room

Youropa

room

Youropa

The CDU wants to ensure that Europe remains a bright sign of solidarity. In the room "Youropa" visitors were able to make Europe theirs by choosing their own star in the European night sky, and tagging it with their own personal message describing what European Unity means to them.

The CDU wants to ensure that Europe remains a bright sign of solidarity. In the room "Youropa" visitors were able to make Europe theirs by choosing their own star in the European night sky, and tagging it with their own personal message describing what European Unity means to them.

The CDU wants to ensure that Europe remains a bright sign of solidarity. In the room "Youropa" visitors were able to make Europe theirs by choosing their own star in the European night sky, and tagging it with their own personal message describing what European Unity means to them.

The CDU wants to ensure that Europe remains a bright sign of solidarity. In the room "Youropa" visitors were able to make Europe theirs by choosing their own star in the European night sky, and tagging it with their own personal message describing what European Unity means to them.

The CDU wants to ensure that Europe remains a bright sign of solidarity. In the room "Youropa" visitors were able to make Europe theirs by choosing their own star in the European night sky, and tagging it with their own personal message describing what European Unity means to them.

HausDerZukunft0527
HausDerZukunft0464
Ebene-02

awards
ADC Germany 2018 - Silver - Event
ADC Germany 2018 - Silver - Event
ADC Germany 2018 - Bronze - Promo
ADC Germany 2018 - Bronze - Out Of Home
ADC Germany 2018 - 4 Short List
New York Festival 2018 - 2 Short List

awards
ADC Germany 2018 - Silver - Event
ADC Germany 2018 - Silver - Event
ADC Germany 2018 - Bronze - Promo
ADC Germany 2018 - Bronze - Out Of Home
ADC Germany 2018 - 4 Short List
New York Festival 2018 - 2 Short List

awards
ADC Germany 2018 - Silver - Event
ADC Germany 2018 - Silver - Event
ADC Germany 2018 - Bronze - Promo
ADC Germany 2018 - Bronze - Out Of Home
ADC Germany 2018 - 4 Short List
New York Festival 2018 - 2 Short List

credits
Marketing Director: Stefan Hennewig
Advertising Director: Stefan Hennewig
Creative Management: Joachim Kortlepel, David Mously, Jan Harbeck

Executive Creative Director: Kai Heuser, Joachim Kortlepel
Creative Team: Alexandre Amaral, Mattias Jahn, Laura Galmés Schwarz, Sebastian Plum, 
Elisa Penido, Hanns Christoph Merkle, Pascal Schmidt, Henrike Krämer, Luca Rescheleit
Illustrations and Motion Concept: Alexandre Amaral
Customer Advisory: Thomas Strerath, Frank Apel, Niels Böse, Theresa Pucher,
Kerstin Haag, Guy Luchting, Meike Florenz

Motion Design: GROSSE8
Concept Developer: Felix Schaell
Production Designer: Set Up Eventpartner
Film Production: Simon & Paul GmbH
Photographer: Anne Deppe
General Contractor: POOL Group
Robotics: Schulz Systemtechnik
Future Mirror: DECODE

credits
Marketing Director: Stefan Hennewig
Advertising Director: Stefan Hennewig
Creative Management: Joachim Kortlepel, David Mously, Jan Harbeck
Executive Creative Director: Kai Heuser, Joachim Kortlepel
Creative Team: Alexandre Amaral, Mattias Jahn, Laura Galmés Schwarz, Sebastian Plum, Elisa Penido, Hanns Christoph Merkle, Pascal Schmidt, Henrike Krämer, Luca Rescheleit
Illustrations and Motion Concept: Alexandre Amaral
Customer Advisory: Thomas Strerath, Frank Apel, Niels Böse, Theresa Pucher, Kerstin Haag, Guy Luchting, Meike Florenz
Motion Design: GROSSE8
Concept Developer: Felix Schaell
Production Designer: Set Up Eventpartner
Film Production: Simon & Paul GmbH
Photographer: Anne Deppe
General Contractor: POOL Group
Robotics: Schulz Systemtechnik
Future Mirror: DECODE

credits
Marketing Director: Stefan Hennewig
Advertising Director: Stefan Hennewig
Creative Management: Joachim Kortlepel, David Mously,
Jan Harbeck

Executive Creative Director: Kai Heuser, Joachim Kortlepel
Creative Team: Alexandre Amaral, Mattias Jahn, Laura Galmés Schwarz, Sebastian Plum, Elisa Penido, Hanns Christoph Merkle, Pascal Schmidt, Henrike Krämer, Luca Rescheleit
Illustrations and Motion Concept: Alexandre Amaral
Customer Advisory: Thomas Strerath, Frank Apel, Niels Böse, Theresa Pucher, Kerstin Haag, Guy Luchting, Meike Florenz
Motion Design: GROSSE8
Concept Developer: Felix Schaell
Production Designer: Set Up Eventpartner
Film Production: Simon & Paul GmbH
Photographer: Anne Deppe
General Contractor: POOL Group
Robotics: Schulz Systemtechnik
Future Mirror: DECODE

credits
Marketing Director: Stefan Hennewig
Advertising Director: Stefan Hennewig
Creative Management: Joachim Kortlepel, David Mously, Jan Harbeck
Executive Creative Director: Kai Heuser, Joachim Kortlepel
Creative Team: Alexandre Amaral, Mattias Jahn, Laura Galmés Schwarz, Sebastian Plum, 
Elisa Penido, Hanns Christoph Merkle, Pascal Schmidt, Henrike Krämer, Luca Rescheleit
Illustrations and Motion Concept: Alexandre Amaral
Customer Advisory: Thomas Strerath, Frank Apel, Niels Böse, Theresa Pucher, 
Kerstin Haag, Guy Luchting, Meike Florenz
Motion Design: GROSSE8
Concept Developer: Felix Schaell
Production Designer: Set Up Eventpartner
Film Production: Simon & Paul GmbH
Photographer: Anne Deppe
General Contractor: POOL Group
Robotics: Schulz Systemtechnik
Future Mirror: DECODE

credits
Marketing Director: Stefan Hennewig
Advertising Director: Stefan Hennewig
Creative Management: Joachim Kortlepel, David Mously,
Jan Harbeck
Executive Creative Director: Kai Heuser, Joachim Kortlepel
Creative Team: Alexandre Amaral, Mattias Jahn, Laura Galmés Schwarz, Sebastian Plum, Elisa Penido, Hanns Christoph Merkle, Pascal Schmidt, Henrike Krämer, Luca Rescheleit
Illustrations and Motion Concept: Alexandre Amaral
Customer Advisory: Thomas Strerath, Frank Apel, Niels Böse, Theresa Pucher, Kerstin Haag, Guy Luchting, Meike Florenz
Motion Design: GROSSE8
Concept Developer: Felix Schaell
Production Designer: Set Up Eventpartner
Film Production: Simon & Paul GmbH
Photographer: Anne Deppe
General Contractor: POOL Group
Robotics: Schulz Systemtechnik
Future Mirror: DECODE