Alexandre Amaral | Double Exposure

role
CONCEPT / ACD - SENIOR ART DIRECTOR

project
DOUBLE EXPOSURE

client
EXPEDIA

agency
VML SÃO PAULO

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations
to choose from, most locals stick to visiting just one or two of their favourite destinations.
To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

It's all about Craft.

Brazilians love to travel. But despite having a country full of vibrant holiday destinations to choose from, most locals stick to visiting just one or two of their favourite destinations. To show them what they’re missing, Expedia created a campaign that showed holiday pictures from another perspective.

awards
Cannes Lions 2014 - Shortlist - Print
Cannes Lions 2014 - Shortlist - Print
Selected by Lürzer’s Archive in 2014

credits
Creative Directors: Alexandre Amaral, Marcel Ares, Silmo Bonomi
Senior Art Director: Alexandre Amaral
Senior Copywriter: Marcel Ares
Image retouching: Alexandre Amaral
Account Director: Rodrigo Gouveia
Photography: Rodrigo Ribeiro/Shutterstock (Beach pictures)
Strategy: Natalia Lincoln
Media: Elenice Galera
Customer Approval: Christopher Day

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