RUN SP
NIKE

RUN SP
NIKE

RUN SP
NIKE

RUN SP
NIKE

RUN SP
NIKE

role
ASSOCIATE CREATIVE DIRECTOR

role
ASSOCIATE CREATIVE DIRECTOR

role
ASSOCIATE CREATIVE DIRECTOR

role
ASSOCIATE CREATIVE DIRECTOR

project
RUN SP

project
RUN SP

project
RUN SP

client
NIKE

client
NIKE

client
NIKE

agency
VMLY&R

agency
VMLY&R

agency
VMLY&R

To be born in São Paulo is to react.

To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.

To be born in São Paulo is to react.

To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.

To be born in São Paulo is to react.

To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.

To be born in São Paulo is to react.

To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.

To be born in São Paulo is to react.

To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.

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poster4

"I believe that sports are a big intervention inside São Paulo."

Crânio - Graffiti Artist and Skateboarder

"I believe that sports are a big intervention inside São Paulo."

Crânio - Graffiti Artist and Skateboarder

"I believe that sports are a big intervention
inside São Paulo."

Crânio - Graffiti Artist and Skateboarder 

"I believe that sports are a big intervention
inside São Paulo."


Crânio - Graffiti Artist and Skateboarder

"I believe that sports
are a big intervention
inside São Paulo."

-
Crânio - Graffiti Artist and Skateboarder 

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RUNNING
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nikevml14-03-2014_03145

"It is not a city for amateurs."

Lino Bocchini - Editor and Runner

"It is not a city for amateurs."

Lino Bocchini - Editor and Runner

"It is not a city for
amateurs."

Lino Bocchini - Editor and Runner

"It is not a city for amateurs."

Lino Bocchini - Editor and Runner

"It is not a city for
amateurs."

Lino Bocchini - Editor and Runner

Running_Giant
box3
poster1_v2
nikevml15-03-2014_04362
box2
nike_blur
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credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln
Filmmaker: Caio Guatelli
Photographer: Caio Guatelli

credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln

Filmmaker: Caio Guatelli
Photographer: Caio Guatelli

credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln

Filmmaker: Caio Guatelli
Photographer: Caio Guatelli

credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln

Filmmaker: Caio Guatelli
Photographer: Caio Guatelli

credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln

Filmmaker: Caio Guatelli
Photographer: Caio Guatelli

©2022 Alexandre Amaral and the respective agencies. All Rights Reserved. Imprint

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