Alexandre Amaral

role
SENIOR ART DIRECTOR

project
THE NEW XM

client
BMW

agency
THE GAME / JUNG VON MATT

Unapologetically Forward

With a bold and striking new exterior, the new BMW XM is the first-ever in many forms in the high-performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty, and self-determination. Across many channels, the campaign showcases an unapologetically forward-thinking and pure expression. It is an extravagant experience, to fit a lifestyle that breaks the norm.

Unapologetically Forward

With a bold and striking new exterior, the new BMW XM is the first-ever in many forms in the high-performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty, and self-determination. Across many channels, the campaign showcases an unapologetically forward-thinking and pure expression. It is an extravagant experience, to fit a lifestyle that breaks the norm.

Unapologetically Forward

With a bold and striking new exterior, the new BMW XM is the first-ever in many forms in the high-performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty, and self-determination. Across many channels, the campaign showcases an unapologetically forward-thinking and pure expression. It is an extravagant experience, to fit a lifestyle that breaks the norm.

Unapologetically Forward

With a bold and striking new exterior, the new BMW XM is the first-ever in many forms in the high-performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty, and self-determination. Across many channels, the campaign showcases an unapologetically forward-thinking and pure expression. It is an extravagant experience, to fit a lifestyle that breaks the norm.

Unapologetically Forward

With a bold and striking new exterior, the new BMW XM is the first-ever in many forms in the high-performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty, and self-determination. Across many channels, the campaign showcases an unapologetically forward-thinking and pure expression. It is an extravagant experience, to fit a lifestyle that breaks the norm.